One of the fastest changing sectors - as traditional media face much greater competition. But media brands still retain a power which needs to be understood and nurtured.
We work with many of the largest newspaper organisations in the UK, helping them maximise the power of their brands on and off-line. We've helped one national title grow its newspaper sales by 6% in a declining market; a regional title to improve value perceptions whilst increasing cover price by 40%; and two other regional titles to buck the market by increasing circulation over the past 2 years.
"TMW have improved our brand understanding across the organisation, and helped us steer towards much increased profitability" Managing Director, Major Regional Publisher