The Marketing Works

environment

enviroment

Our market research indicates that people do care about their environment, particularly when the impact is personal and close to home. But some care more than others. Mainstream consumer behaviours can be changed if we understand them well enough, and if we tackle the communication in the right way.

We've helped to double recycling in the UK. And we've played a part in the reduction of dog mess by 40%.

"We've worked with TMW for six years. They have been especially good at helping us to understand behaviours which have an environmental impact, and at identifying the triggers to behavioural change. Their input has played a key role in our development of campaigns which have established more sustainable habits in the UK" Research Director, Major Environmental Campaigning Charity